Imagine stepping into a newly built villa in Jeddah, its floors gleaming with rich, warm tones that complement the modern decor. Now fast-forward two years: those once-vibrant floors have faded to a dull shadow of their former selves, patches of discoloration marring the entrance hall, and the wood-look finish has started to crack under the relentless sun. For homeowners and business owners across Saudi Arabia, this scenario is all too familiar.
The Middle East is blessed with over 3,000 hours of sunlight annually —but this blessing comes with a hidden cost for interior spaces. Ultraviolet (UV) radiation, intensified by the region's clear skies and proximity to the equator, penetrates windows, glass walls, and even skylights, targeting floors with a silent, daily assault. Over time, this leads to (fading), surface degradation, and loss of structural integrity—turning a beautiful investment into a maintenance headache.
"Clients often tell us they prioritized aesthetics over durability, only to regret it when their floors started showing signs of sun damage within months," says a senior consultant at Coloria's Riyadh office. As a trusted saudi arabia building materials supplier , we've made it our mission to solve this dilemma: why choose between beauty and resilience when you can have both?










