Top 10 Custom Home Wholesalers in South Korea

Release time : August 23 2025

South Korea’s home design scene has exploded in recent years, with homeowners and businesses alike craving spaces that blend functionality, aesthetics, and personalization. Behind this boom are custom home wholesalers—key players who bridge innovative materials, tailored solutions, and the unique needs of modern living. Whether you’re a contractor, designer, or homeowner embarking on a renovation, finding the right wholesaler can transform your vision into reality. Below, we’ve curated the top 10 custom home wholesalers in South Korea, each standing out for their expertise in whole-house customization solutions , customized furnitures , and premium interior decoration materials . Dive in to discover partners who don’t just sell products, but craft experiences.

1. Hanaro Custom Living Co., Ltd.

When it comes to turning houses into homes, Hanaro Custom Living leads the pack with over 15 years of specializing in whole-house customization solutions . Based in Seoul, this family-owned wholesaler prides itself on understanding the rhythm of Korean life—busy schedules, multi-generational households, and the desire for spaces that grow with families. Their approach? Start with a conversation, not a catalog.

What Sets Them Apart

Hanaro’s magic lies in their end-to-end service: from 3D design consultations to installation, they handle every step. Their customized furnitures line includes kitchen cabinets with hidden storage for kimchi fridges, tatami rooms with built-in study nooks, and walk-in closets with smart organization systems. They source sustainable materials, like bamboo charcoal board for wall panels, which naturally purifies air—a hit with eco-conscious clients. “We don’t just build furniture; we solve problems,” says CEO Min-Jun Park. “A parent struggling with toy clutter or a remote worker needing a quiet corner—those are the stories we design for.”

Market Focus

Hanaro serves both residential and small commercial projects, including boutique cafés and bed-and-breakfasts. Their recent collaboration with a Busan-based design firm on a “minimalist traditional” home went viral on social media, showcasing their ability to blend modern minimalism with Korean hanok elements.

2. Seoul Interior Materials Wholesale

For designers and contractors hunting for top-tier interior decoration materials , Seoul Interior Materials Wholesale is the go-to hub. Located in Gyeonggi Province, this wholesaler stocks a curated range of materials that balance durability, beauty, and affordability—think of them as a treasure trove for anyone who believes details make the space.

What Sets Them Apart

Their secret weapon? A 10,000 sq. ft. showroom where clients can see, touch, and even test materials. From customized furnitures hardware (soft-close hinges, push-to-open drawers) to statement wall panels—like their popular wood grain stone series that mimics the warmth of oak without the maintenance—every product is vetted for quality. “We once had a client who wanted a kitchen backsplash that matched her grandmother’s old porcelain jar,” recalls sales director Ji-Hye Kim. “We tracked down a local ceramicist, collaborated on a custom tile, and now it’s one of our bestsellers.”

Market Focus

Seoul Interior Materials caters to mid-to-high-end residential projects and small commercial spaces like restaurants and boutique hotels. Their bulk ordering options make them a favorite among contractors, while their sample delivery service (free within Seoul!) helps designers pitch bold ideas to clients with confidence.

3. KustomWood Korea

If “handcrafted precision” is your mantra, KustomWood Korea will speak your language. This Jeju-based wholesaler has made a name for itself by merging traditional woodworking techniques with cutting-edge technology to create customized furnitures that feel both timeless and modern. Their workshop, nestled between Jeju’s volcanic landscapes, draws inspiration from nature—think tables with live edges that echo the island’s rocky coasts, and bookshelves with finishes that mimic the soft glow of Jeju sunsets.

What Sets Them Apart

KustomWood’s team includes master carpenters with decades of experience, ensuring that even the most complex designs—like a spiral staircase with integrated storage or a built-in window seat that doubles as a piano bench—are executed flawlessly. They specialize in sustainable woods, sourced from FSC-certified forests, and offer whole-house customization solutions for clients who want a cohesive look, from entryway consoles to bedroom wardrobes. “Wood has a memory,” says lead designer Tae-Young Lee. “We want our pieces to be passed down, not replaced. That’s why we focus on durability as much as beauty.”

Market Focus

While based in Jeju, KustomWood serves clients nationwide, with a strong following among luxury homeowners and boutique resorts. Their recent collaboration with a wellness retreat on Jeju Island featured custom meditation pod furniture, designed to blend into the surrounding forest—a project that earned them a spot in Korea’s Design Excellence Awards.

4. Urban Deco Materials Hub

For urban dwellers squeezing style into small spaces, Urban Deco Materials Hub is a game-changer. This Busan-based wholesaler specializes in space-saving interior decoration materials and customized furnitures that prove “small” doesn’t mean “sacrificing design.” Their portfolio is a love letter to city living—think wall-mounted ｄｒｏｐ-leaf desks, foldable dining tables, and modular sofas that transform into guest beds.

What Sets Them Apart

Urban Deco’s “Smart Space” line is a hit among Seoul’s apartment dwellers. Take their signature “Multitasker Cabinet”: a sleek unit that hides a home office setup (complete with a pull-out desk and cable management) by day and converts into a bar with glassware storage by night. They also excel in interior decoration materials that visually expand spaces, like lightweight porcelain slab tiles for walls that mimic marble but are easier to install, and mirror series panels that reflect light to make rooms feel airier. “We design for the reality of 500 sq. ft. apartments,” says founder Soo-Jin Park. “Our clients don’t want to choose between function and style—so we make sure they don’t have to.”

Market Focus

Urban Deco targets young professionals and small families in South Korea’s major cities. Their online 3D design tool allows clients to visualize products in their own spaces before ordering, making the customization process stress-free—even for first-time renovators.

5. GreenHome Solutions Inc.

Sustainability isn’t just a buzzword for GreenHome Solutions—it’s the foundation of everything they do. This Incheon-based wholesaler has pioneered eco-friendly whole-house customization solutions that prioritize the planet without compromising on style. From bamboo charcoal board wall panels that absorb toxins to furniture made from recycled ocean plastic, every product tells a story of environmental responsibility.

What Sets Them Apart

GreenHome’s “EcoLiving” line is a standout: their customized furnitures include bookshelves made from reclaimed teak, kitchen islands with countertops crafted from recycled glass, and bed frames built with low-VOC adhesives. They also offer interior decoration materials like mushroom stone wall panels (grown from mycelium, not mined) and natural fiber carpets dyed with plant-based pigments. “We believe your home should be healthy for you and the Earth,” says sustainability director Jung-Hee Choi. “That’s why we third-party test every product for off-gassing and durability—so clients can breathe easy, literally.”

Market Focus

GreenHome caters to eco-conscious homeowners, green building contractors, and LEED-certified commercial projects like yoga studios and organic cafes. Their “Carbon-Neutral Renovation Package” includes carbon offset credits for every order, making them a favorite among clients looking to reduce their environmental footprint.

6. Luxe Interiors Wholesale

For those who crave luxury that’s unapologetically bold, Luxe Interiors Wholesale delivers. This Seoul-based powerhouse specializes in high-end interior decoration materials and customized furnitures that have graced penthouses in Gangnam, boutique hotels in Busan, and celebrity homes across the country. Their motto? “If you can dream it, we can craft it—with no shortcuts.”

What Sets Them Apart

Luxe Interiors is known for sourcing rare and exotic materials: think imported marble from Italy, gold-leaf accents, and hand-woven textiles from India. Their whole-house customization solutions often include one-of-a-kind pieces, like a dining table carved from a single slab of onyx or a bedroom set with inlays of semi-precious stones. But luxury, for them, isn’t just about materials—it’s about service. Clients get a dedicated design concierge who oversees every detail, from material selection to installation, and even coordinates with other contractors to ensure seamless execution. “Our clients don’t just want a nice home,” says CEO Sung-Min Park. “They want a statement. We make sure that statement is unforgettable.”

Market Focus

Luxe Interiors targets high-net-worth individuals, luxury hospitality projects, and high-end retail spaces. Their private showroom in Seoul’s Cheongdam-dong is by appointment only, offering an exclusive experience that matches the caliber of their products.

7. Modular Home Works

In a world where change is constant, Modular Home Works offers flexibility without chaos. This Daegu-based wholesaler has reimagined whole-house customization solutions with modular systems that adapt as life changes—perfect for renters, growing families, or anyone who hates the idea of a “forever” design. Their products are built on a simple principle: if you can snap it together, you can rearrange it later.

What Sets Them Apart

Modular Home Works’ claim to fame is their “Click & Create” system: customized furnitures like bookshelves, room dividers, and even kitchen islands that assemble with tool-free, interlocking joints. Want to expand your bookshelf when you move? Just add a module. Need to turn a home office back into a guest room? Disassemble and store the desk components. They also offer interior decoration materials like magnetic wall panels that let you swap out artwork or shelves without drilling holes. “We designed our first product when a friend was evicted and had to leave their built-in closet behind,” says founder Min-Soo Kim. “Now, we help people create spaces that move with them, not against them.”

Market Focus

Modular Home Works is a hit with young renters, digital nomads, and small businesses (like pop-up shops) that need temporary, customizable setups. Their affordable pricing and easy assembly make them a go-to for budget-conscious clients who refuse to sacrifice style.

8. Heritage Craft Wholesale

For those who cherish tradition, Heritage Craft Wholesale is a bridge between the past and present. This Gwangju-based wholesaler specializes in customized furnitures and interior decoration materials that honor Korean artisanal techniques—think hanji paper finishes, mother-of-pearl inlays, and joinery methods passed down for centuries—while adding modern functionality.

What Sets Them Apart

Heritage Craft works directly with master craftsmen from rural communities, preserving skills that might otherwise fade. Their product line includes whole-house customization solutions like traditional ondol-heated floors with sleek, contemporary tile covers, and衣柜 (yigui) cabinets with hidden LED lighting. They also offer custom hanji wallpaper, hand-dyed by artisans in Andong, which adds texture and warmth to modern spaces. “We don’t just sell furniture—we sell stories,” says cultural preservation director Mi-Ran Lee. “A chest of drawers made by a craftsman whose family has been working wood for 10 generations isn’t just a piece of furniture. It’s a connection to our roots.”

Market Focus

Heritage Craft caters to homeowners, cultural centers, and boutique hotels looking to infuse spaces with Korean heritage. Their “Craftsman for a Day” workshops (where clients can try their hand at simple joinery) have become a popular way to connect buyers with the people behind the products.

9. TechHome Innovations

For the tech-savvy homeowner, TechHome Innovations merges gadgets with good design. This Seongnam-based wholesaler is at the forefront of smart whole-house customization solutions , where customized furnitures and interior decoration materials don’t just look good—they interact with you. Imagine a coffee table that wirelessly charges your phone, or a closet that suggests outfits based on the weather. TechHome makes it happen, without the clunky, “robot home” vibe.

What Sets Them Apart

TechHome’s team includes both industrial designers and software engineers, ensuring that tech integrates seamlessly with aesthetics. Their “Smart Living” line features products like a kitchen island with a built-in touchscreen recipe display, a bed frame with under-mattress sensors that track sleep quality, and LED wall panels that sync with your mood (or K-pop playlist). They also offer voice-controlled lighting systems and hidden charging stations embedded in interior decoration materials like wood grain stone countertops. “Tech should make life easier, not more complicated,” says CTO Hyun-Woo Park. “Our goal is to create spaces where the technology fades into the background—you notice the comfort, not the code.”

Market Focus

TechHome targets young professionals, tech enthusiasts, and luxury homeowners who want their spaces to keep up with their digital lives. Their partnership with major smart home brands (like Samsung SmartThings) ensures compatibility with existing devices, making upgrades hassle-free.

10. Coastal Home Supply

Drawing inspiration from South Korea’s stunning coastlines, Coastal Home Supply brings the serenity of the sea to interior spaces. This Busan-based wholesaler specializes in interior decoration materials and customized furnitures that evoke the calm of ocean breezes, the warmth of sand, and the texture of weathered driftwood—perfect for anyone who wants their home to feel like a permanent vacation.

What Sets Them Apart

Coastal Home Supply’s signature materials read like a love letter to the coast: whole-house customization solutions include wall panels made from reclaimed boat wood, countertops crafted from sea glass composite, and flooring that mimics the soft pattern of waves. Their customized furnitures line features pieces like a driftwood-inspired dining table with a live edge, and a bed frame wrapped in rope details that nod to fishing nets. Even their color palette—soft blues, sandy beiges, and weathered whites—reflects the coastal landscape. “Growing up in Busan, I spent every weekend at the beach,” says founder Yeon-Ji Kim. “Now, I want to bring that feeling of peace to people who might not live near the water. Your home should be where you recharge, and nothing recharges like the ocean.”

Market Focus

Coastal Home Supply is beloved by homeowners, beachfront resorts, and wellness centers (like spas and yoga studios) aiming for a tranquil, nature-inspired vibe. Their materials are also moisture-resistant, making them ideal for bathrooms and kitchens—so you can enjoy coastal style without worrying about wear and tear.

Finding Your Perfect Partner

South Korea’s custom home wholesalers are more than suppliers—they’re collaborators in creating spaces that reflect who you are. Whether you prioritize whole-house customization solutions that adapt to life’s changes, customized furnitures crafted with heritage techniques, or interior decoration materials that tell a story of sustainability or luxury, the right partner is out there. Remember: the best wholesaler isn’t just the one with the fanciest products, but the one who listens—to your needs, your style, and the story you want your home to tell. Happy designing!