In 2025, the rental market isn't just about square footage or location anymore. Today's tenants—especially millennials and Gen Z—are asking a different set of questions: Is this apartment energy-efficient? Does it use sustainable materials? What's the carbon footprint of the building? These aren't just buzzwords; they're deal-breakers. A recent survey by the Global Real Estate Sustainability Benchmark (GRESB) found that 78% of renters would pay up to 12% more for an apartment with green features, and 65% said they'd stay longer in a property that aligns with their environmental values.
At the heart of this shift is a simple truth: people want to live in spaces that reflect their commitment to the planet. For landlords and property developers, this means rethinking how buildings are designed, constructed, and equipped. And when it comes to green features that deliver both tenant satisfaction and long-term ROI, solar panels are leading the pack.
Key Insight: Sustainable building solutions aren't just good for the environment—they're good for business. Properties with solar panels and green certifications (like LEED or BREEAM) see 10-20% higher occupancy rates and faster lease-up times compared to conventional buildings, according to the U.S. Green Building Council.











