Smart Home Appliances Market 2025: Consumer Preferences in Middle East Households

1. The Rise of the "Conscious Homeowner": Sustainability Takes Center Stage

Walk into any home improvement expo in Dubai or Jeddah, and one theme dominates conversations: sustainability. Middle Eastern consumers, once focused solely on opulence, are now prioritizing eco-friendly choices that reduce energy bills and align with global "net-zero" goals. A 2024 survey by the Middle East Building Materials Council found that 78% of homeowners would pay a 10-15% premium for products labeled "sustainable," up from 45% in 2020.

This shift isn't just about altruism—it's practical. With summer temperatures often exceeding 45°C, energy-efficient appliances and materials directly impact monthly expenses. Solar panels, a staple in Coloria's sustainable building solutions , have become a must-have for new constructions. "Our clients in Riyadh tell us solar panels aren't optional anymore," says a Coloria regional manager. "They want to cut reliance on the grid, and with government subsidies for green projects, it's now financially smart too."

Beyond energy, there's growing demand for materials that improve indoor air quality. Coloria's bamboo charcoal board wall panels, for example, are gaining traction in family homes. These panels naturally absorb moisture and toxins, a game-changer in desert climates where air conditioning traps allergens. "Parents with young children ask for them specifically," notes an interior designer in Doha. "They're not just wall solutions—they're health solutions."

2. One-Stop Shopping: Time Is the New Luxury

In a region where time is synonymous with value, the days of coordinating with 10 different suppliers for a single renovation are fading. Middle Eastern homeowners—especially busy professionals and large families—are increasingly seeking one-stop architectural solution providers that handle everything from flooring to smart appliances.

"Our typical client is a developer building a residential complex or a family remodeling their villa," explains a Coloria sales director. "They don't have time to source solar panels from one company, kitchen appliances from another, and flooring from a third. They want a partner who can deliver a cohesive vision—on time and within budget." This demand has made Coloria's "end-to-end" model a standout: with 14 product lines spanning from (basic building materials) to (custom furniture), the company acts as a single point of contact for projects of any scale.

The convenience factor is particularly evident in commercial projects. A hotel chain in Dubai recently chose Coloria for its new property, citing the ability to "order 500 bathroom vanities, 2000 square meters of porcelain slab tiles, and 50 elevators through one contract" as a key decision driver. "It simplified logistics, reduced communication gaps, and ensured all materials matched the design language," the hotel's project manager recalls.

3. Customization: Homes That Reflect "Us," Not "One-Size-Fits-All"

Middle Eastern households are diverse—from large extended families sharing multi-story villas to young professionals in urban apartments—and their homes need to reflect that diversity. This is where whole-house customization has become non-negotiable. "Our clients don't want cookie-cutter kitchens or generic bathroom fixtures," says a Coloria custom furniture designer. "They want spaces that tell their story."

Take, for example, a Saudi family with three generations living under one roof. The grandparents requested traditional wooden doors for their wing of the house, while the parents opted for sleek, soundproof hanging sliding doors to separate the home office. The grandchildren's playroom features durable, stain-resistant WPC wall panels that can withstand spills and roughhousing. Coloria's ability to blend these requests—traditional and modern, functional and aesthetic—has made it a go-to for such projects.

Even in commercial settings, customization reigns. A high-end restaurant in Kuwait recently commissioned Coloria to create custom terrazzo tiles embedded with local stone, reflecting the eatery's "farm-to-table" ethos. "They wanted guests to feel connected to Kuwaiti heritage the moment they walked in," the restaurant's owner explains. "Off-the-shelf tiles couldn't do that."

4. Local Expertise: Why "Made for the Middle East" Matters

Anyone who's tried to install a European-style window in a Saudi villa knows: not all building materials are created equal. The region's extreme heat, sandstorms, and humidity demand products engineered for local conditions. This is where Coloria's roots as a Saudi Arabia building materials supplier give it a competitive edge.

"We've spent decades testing materials in Middle Eastern climates," says a Coloria product developer. "Our UPVC pipes, for example, are reinforced to withstand the intense UV rays here—generic pipes would crack within a year." Similarly, the company's Class A fireproof CPL inorganic boards, designed for hospitals and schools, meet the strict safety standards required in a region where fire codes are rigorous.

Local expertise also extends to service. With a physical presence in Saudi Arabia, Coloria offers faster delivery times and on-the-ground support that international suppliers can't match. "When a client in Jeddah needs a last-minute order of ceiling tiles, we can deliver within 48 hours," notes a logistics manager. "That kind of responsiveness builds trust."

5. The Numbers Speak: Middle East Smart Home Preferences (2025)