Beyond wires and connections—how one global building materials leader is weaving local talent into the fabric of Saudi Arabia's growth story
In the heart of Riyadh's bustling construction scene, a young Saudi engineer named Ahmed stands beside a sprawling commercial complex, inspecting the electrical cabling that will power the building's lighting, elevators, and security systems. "This isn't just copper and insulation," he says, tapping a section of Coloria's fire-resistant cable. "It's a lifeline for this project—and for my career." Ahmed isn't just an employee of the construction firm; he's a graduate of Coloria's Local Talent Development Program , a initiative that has trained over 500 Saudi professionals in electrical systems and cable technology since 2018.
For Coloria, a leading one-stop architectural solution provider with deep roots in China and a strong presence in Saudi Arabia, cables are more than a product line. They're a bridge between global expertise and local ambition. As part of the kingdom's Vision 2030—a blueprint for diversifying the economy and creating sustainable jobs—Coloria has made local employment not just a corporate goal, but a promise. "We don't just supply materials to Saudi Arabia," says Maria Gonzalez, Coloria's Middle East Director. "We invest in the people who will build its future."
Saudi Arabia's Vision 2030 isn't just a policy document—it's a call to action for businesses to prioritize local talent, sustainability, and community growth. For Coloria, which first established its Saudi agency over two decades ago, this vision aligns perfectly with its own ethos. "We've been here long enough to understand: the success of our business is tied to the success of this country," explains Khalid Al-Mansoori, Coloria's Saudi-based Operations Manager, who joined the company as a trainee in 2005 and now leads a team of 40 local professionals.
Central to Coloria's commitment is its Saudi 2030 Talent Pledge , which includes:
Coloria's cable solutions aren't just about connecting buildings—they're about connecting to a sustainable future. As a sustainable building solutions provider, the company's cable products are engineered to meet the highest standards of safety, efficiency, and environmental responsibility. From fire-retardant cables for hospitals and schools to energy-efficient systems for commercial skyscrapers, each product is designed with both performance and planet in mind.
| Cable Product Line | Key Features | Primary Applications | Sustainability Focus |
|---|---|---|---|
| Fireproof CPL Inorganic Cable | Class A fire resistance, low smoke emission | Hospitals, schools, high-rise residences | Lead-free insulation, 100% recyclable packaging |
| Energy-Efficient Electrical Cable | Low electrical resistance, reduced energy loss | Commercial malls, office buildings, hotels | Compliant with Saudi energy efficiency standards |
| Smart Building Cable Systems | Integrated with IoT for real-time monitoring | Smart cities, luxury residential complexes | Reduces waste through predictive maintenance |
| Solar Panel Connection Cables | High durability, weather-resistant | Solar farms, residential rooftop systems | Supports Saudi's renewable energy goals under Vision 2030 |
"Sustainability isn't an add-on for us—it's the foundation," says Dr. Li Wei, Coloria's Chief Technology Officer. "Our cables for solar projects, for example, are designed to last 25+ years, reducing the need for frequent replacements. And by training local technicians to install and maintain these systems, we're ensuring that sustainability becomes a local skill, not just an imported concept."
Coloria's commitment to local employment extends far beyond its office walls. In Jeddah, where the company operates a regional distribution center, 90% of the staff are Saudi nationals. "When you hire locally, you're not just filling jobs—you're strengthening families and neighborhoods," says Alia Mohammed, a single mother of two who joined Coloria as a warehouse coordinator in 2020 and now manages a team of five. "My salary allowed me to move my kids to a better school. That's the real impact of Coloria's work here."
These stories aren't isolated. According to a 2024 impact report, Coloria's Saudi operations have contributed to:
What sets Coloria apart as a saudi arabia building materials supplier isn't just its global network—it's how that network amplifies local impact. With decades of experience in the Middle East and a supply chain spanning three continents, Coloria brings cutting-edge cable technologies to Saudi projects, while its local teams ensure those technologies are adapted to regional needs. "We don't just import solutions—we co-create them," says Gonzalez. "Our engineers in China work hand-in-hand with our Saudi team to design cables that perform in the kingdom's unique climate, from the heat of Riyadh to the coastal humidity of Dammam."
This balance of global expertise and local insight has made Coloria a trusted partner for both residential and commercial projects. Whether it's supplying cables for a luxury villa in Jeddah or a mega-mall in Riyadh, the company's one-stop approach —which includes everything from cable design to on-site installation support—simplifies projects for clients while ensuring that local workers are involved at every stage.
As Saudi Arabia marches toward its Vision 2030 goals, Coloria is already planning for the next chapter. The company recently announced a $10 million investment in a new R&D center in Riyadh, focused on developing smart cable systems for sustainable cities. "This center won't just be about technology—it will be about the next generation of Saudi innovators," says Al-Mansoori. "We're recruiting 20 local engineers to lead projects here, with mentorship from our global experts. The future of Saudi's construction industry isn't just being built with our cables—it's being designed by our people."
For Ahmed, the young engineer in Riyadh, that future is already taking shape. "Every time I walk into a building powered by Coloria's cables, I see more than a structure," he says. "I see the potential of what we can achieve when global companies invest in local talent. This isn't just a job—it's our legacy."
Coloria: Connecting buildings, empowering communities, and wiring the future—one local job at a time.
Recommend Products