Saudi Arabia's Vision 2030 isn't just a government initiative; it's a roadmap for the country's future—one that emphasizes sustainability, diversification, and local employment. Coloria, as a long-term player in the region, has embraced this vision wholeheartedly, aligning its operations with the goals of building a more sustainable and self-reliant Saudi Arabia.
Take sustainability, for instance. The global push for "net-zero" emissions has reached the Middle East, and Coloria is at the forefront with its range of green building materials. From solar panels that harness the region's abundant sunlight to energy-efficient lighting solutions and recycled-content decorative profiles, the company's products help clients reduce their carbon footprint while meeting the "dual carbon" targets set by international standards. In fact, many of these sustainable options are now in high demand for government projects, as Saudi Arabia seeks to lead by example in green construction.
But sustainability isn't just about products—it's about practices. Coloria's Saudi agency has implemented waste-reduction measures in its warehouses, recycling packaging materials and optimizing delivery routes to minimize fuel consumption. The company also partners with local universities to research new eco-friendly materials, ensuring that its offerings stay ahead of the curve as sustainability becomes an even bigger priority in the region.
Equally important is Coloria's commitment to local employment, a cornerstone of Saudi Vision 2030. The Saudi agency has invested heavily in training programs for young Saudi professionals, offering internships, technical courses, and mentorship opportunities. Many of these trainees go on to join Coloria's team full-time, bringing fresh perspectives and deep local knowledge to the company's operations. As of 2025, over 60% of the agency's staff are Saudi nationals—a statistic that Coloria is proud to highlight as a testament to its commitment to the country's future.
"We don't just want to sell materials in Saudi Arabia; we want to grow with Saudi Arabia," says the director of Coloria's Saudi agency. "By investing in local talent and sustainable practices, we're not only supporting Vision 2030—we're ensuring that our business remains relevant and impactful for decades to come."