Powering Your Projects, Simplifying Your Procurement Journey
Let's start with a simple truth: every building—whether it's a cozy family home in Riyadh, a bustling hotel in Dubai, or a state-of-the-art hospital in Jeddah—runs on cables. They're the invisible veins that carry power, data, and control signals, turning empty structures into functional, livable spaces. But here's the catch: not all cables are created equal. A subpar cable can lead to flickering lights, slow internet, or worse—safety hazards like short circuits or fires. That's where Coloria comes in.
As a leading one-stop architectural solution provider with decades of experience in the Middle East, we don't just sell cables. We deliver peace of mind. Our red, yellow, and white cables are more than just products—they're part of a larger promise: to make your building project smoother, safer, and more successful. Whether you're a contractor racing to finish a residential complex or an architect designing a sustainable commercial hub, we've got the cables (and the expertise) to keep your project on track.
Fun fact: In Saudi Arabia's rapidly growing construction market—where projects like NEOM and the Riyadh Metro demand top-tier infrastructure—reliable electrical systems are non-negotiable. Our cables are engineered to meet the strictest local standards, including SASO (Saudi Arabian Standards Organization) certifications, ensuring compliance and durability in the region's unique climate.
Walk into any electrical supply store, and you'll see cables in every color under the sun. But at Coloria, we focus on the essentials: red, yellow, and white. Why these three? Because they're the workhorses of the electrical world, each with a specific role to play in keeping your project powered and protected.
Red is the color of power—and that's exactly what our red cables deliver. Designed for high-voltage applications, these cables are the backbone of your electrical system, carrying electricity from main panels to outlets, appliances, and heavy-duty equipment. Think of them as the "arteries" of your building: without strong, reliable red cables, nothing else works.
Our red cables come in a range of gauges (from 1.5mm² to 240mm²) to suit everything from small residential wiring to large-scale commercial projects. Made with high-purity copper conductors and flame-retardant PVC insulation, they're built to withstand extreme temperatures (up to 90°C) and resist corrosion—critical in Saudi Arabia's hot, humid climate. Whether you're wiring a luxury villa or a factory, our red cables ensure a steady, safe flow of power.
If red cables are the arteries, yellow cables are the "nerves." These are the data and communication cables that keep your building connected. From internet and phone lines to security cameras and smart home systems, yellow cables carry the signals that make modern buildings "smart."
Our yellow cables include Cat6 and Cat7 Ethernet cables for high-speed internet, coaxial cables for TV and CCTV, and fiber optic cables for long-distance data transmission. What sets them apart? Low signal interference (thanks to twisted-pair design) and durability. We've tested them in real-world conditions—like the busy construction sites of Riyadh's King Abdullah Financial District—to ensure they maintain connectivity even in noisy electrical environments.
White might seem like a "neutral" color, but our white cables are anything but boring. These are the control cables that manage everything from lighting dimmers and HVAC systems to elevator controls and fire alarms. They're the unsung heroes of building automation, ensuring your project runs efficiently and safely.
Our white cables are designed for low-voltage applications, with flexible insulation that makes them easy to install in tight spaces (like behind walls or above ceilings). They're also color-coded for easy identification—because when you're wiring a hospital or school, every second counts. Plus, they're flame-retardant and halogen-free, making them ideal for sensitive environments where safety is paramount.
| Cable Type | Key Features | Typical Applications | Saudi Compliance |
|---|---|---|---|
| Red Power Cables | High-purity copper conductors, flame-retardant PVC insulation, temperature resistant (-20°C to 90°C) | Residential wiring, commercial lighting, industrial machinery | SASO IEC 60227, CE certified |
| Yellow Data Cables | Twisted-pair design, low signal interference, 10Gbps bandwidth (Cat7) | Internet, CCTV, smart home systems, office networks | TIA/EIA-568, SASO IT standards |
| White Control Cables | Flexible insulation, halogen-free, color-coded cores | HVAC controls, fire alarms, elevator systems, lighting dimmers | SASO 2870 (Fire safety), IEC 60228 |
Sure, we make great cables. But what really sets us apart is our commitment to being your saudi arabia building materials supplier for the long haul. We don't just sell you a product—we partner with you to solve problems, save time, and reduce costs. Here's how:
Imagine this: You're managing a hotel renovation in Dammam. You need cables for the electrical system, pipes for plumbing, fixtures for the bathrooms, and lighting for the lobby. Instead of coordinating with 5 different suppliers—each with their own lead times, prices, and quality standards—you can get everything from Coloria. As a one-stop architectural solution provider , we 14 product categories, including:
This means fewer purchase orders, fewer delivery delays, and fewer headaches. One invoice, one point of contact, and one partner invested in your project's success.
Doing business in Saudi Arabia isn't just about selling products—it's about understanding the culture, the regulations, and the unique challenges of the market. With our in Riyadh and a team of local experts who've worked in the region for over 30 years, we know what it takes to succeed here. Need cables that can handle the country's scorching summers (temperatures up to 50°C)? We've got them. Require SASO certification for government projects? We'll handle the paperwork. Worried about customs delays? Our logistics team knows the ins and outs of Saudi ports, ensuring your order arrives on time, every time.
"Working with Coloria on our Riyadh residential complex was a game-changer. Their local team understood exactly what we needed—from SASO-compliant cables to fast delivery during Ramadan. We cut our procurement time by 40% compared to our previous supplier." — Mohammed Al-Hassan, Project Manager, Al-Rajhi Construction
Saudi Arabia's "2030 Vision" isn't just a buzzword—it's a commitment to sustainability, and we're proud to be part of it. As advocates for sustainable building solutions , our cables are designed with the environment in mind. Our halogen-free white control cables reduce toxic emissions in case of fire, while our energy-efficient red power cables minimize energy loss, lowering carbon footprints for your projects. Plus, we're investing in green like solar panels and recycled plastic pipes, helping you meet both your project goals and Saudi's "" (dual carbon goals).
But sustainability isn't just about products—it's about people, too. We're committed to localizing our workforce, hiring and training Saudi talent to support the country's vision for economic diversification. When you work with Coloria, you're not just building a structure—you're building a more sustainable future for Saudi Arabia.
Let's talk about the part you care about most: price. As a direct importer and bulk supplier, we cut out the middlemen, passing the savings directly to you. Our wholesale pricing model means the more you order, the more you save—and with no hidden fees or surprise charges. Whether you need 100 meters of red cable for a small renovation or 10,000 meters for a commercial complex, we'll work with you to create a quote that fits your budget.
Pro Tip: Ask about our "Project Bundle" discounts. When you combine cables with other products—like pipes, lighting, or fixtures—you can save up to 15% on your total order. It's just another way we make one-stop shopping work for your wallet.
But don't just take our word for it. Here's how our prices stack up against traditional suppliers in Saudi Arabia:
| Product | Coloria Wholesale Price (per meter) | Average Market Price (per meter) | Savings with Coloria |
|---|---|---|---|
| Red Power Cable (4mm²) | SAR 8.50 | SAR 11.20 | 24% |
| Yellow Cat6 Data Cable | SAR 4.20 | SAR 5.80 | 28% |
| White Control Cable (2-core) | SAR 3.70 | SAR 4.90 | 24% |
These savings add up fast. For a mid-sized commercial project requiring 5,000 meters of red cable, 3,000 meters of yellow data cable, and 2,000 meters of white control cable, you'd save over SAR 25,000 by choosing Coloria. That's money you can reinvest in other parts of your project—like upgrading to energy-efficient appliances or adding sustainable features.
At Coloria, we believe great service starts before you place an order. That's why we offer free expert consultations to all our clients. Whether you're a seasoned contractor or a first-time developer, our team of electrical engineers and project specialists is here to help you:
Our consultations are 100% obligation-free, and they're available in person (at our Riyadh office), over the phone, or via video call. Think of it as having a free electrical engineer on your team—no retainer required.
"The consultation was worth its weight in gold. We were planning to use standard cables for our hospital project, but Coloria's team pointed out that we needed halogen-free options for patient safety. They saved us from a potential code violation and a lot of stress!" — Dr. Amina Al-Zahrani, Hospital Administrator, Jeddah Medical Center
Still not convinced? Let's take a look at how our red, yellow, and white cables have powered some of Saudi Arabia's most exciting projects:
A 500-unit residential development focused on affordability and sustainability. We supplied red power cables for the main electrical system, yellow data cables for high-speed internet, and white control cables for smart home features (like automated lighting and AC controls). Thanks to our one-stop model, the project was completed 2 months ahead of schedule, and the developer saved SAR 120,000 on procurement costs.
A 100,000 sq.m. shopping center with 200+ stores, a food court, and a cinema. We provided over 50,000 meters of red power cables for lighting and HVAC systems, yellow Cat7 cables for security cameras and POS systems, and white control cables for elevator controls and fire alarms. Our local team ensured on-time delivery during Ramadan, avoiding costly construction delays.
A LEED Gold-certified office complex focused on energy efficiency. We supplied halogen-free white control cables and energy-efficient red power cables, paired with our solar panels and green. The project reduced energy consumption by 30% and qualified for Saudi's "Green Building" incentives—all while staying under budget.
At the end of the day, building materials are about more than just products—they're about trust. Trust that your cables will last, trust that your supplier will deliver on time, and trust that you're getting a fair price. For over 30 years, Coloria has built that trust in Saudi Arabia and beyond, one project at a time.
So whether you need red cables to power a skyscraper, yellow cables to connect a smart home, or white cables to keep a hospital safe, we're here to help. Contact us today to schedule your free consultation, and let's turn your vision into reality.
Remember: Great projects start with great partners. And at Coloria, we're more than just a building material supplier —we're your partner in success.
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