Coloria's Modern Residential Elevators: Supporting Saudi 2030 Local Employment

Saudi 2030 Vision: A Call for Local Growth and Sustainable Progress

Saudi Arabia's 2030 Vision isn't just a policy document—it's a promise to build a more diversified, inclusive, and sustainable future. At its core are two goals that resonate deeply with Coloria's mission: localization of employment and sustainable development . By 2030, the kingdom aims to reduce reliance on oil, boost non-oil sectors like construction, and ensure that Saudi citizens take center stage in driving economic growth. For the building materials industry, this means more than just supplying products; it means investing in the people who build, install, and maintain those products.

Enter Coloria. With a decades-long presence in the Middle East and a dedicated agency in Saudi Arabia, the company isn't just a residential building materials supplier —it's a partner in progress. "We don't see ourselves as outsiders," says Mohammed Al-Mansoori, Coloria's Saudi-based Regional Director. "We're part of this community. When we supply an elevator to a Riyadh apartment complex, we're not just delivering metal and cables—we're delivering jobs for Saudi engineers, training for local technicians, and pride for families who see their country's vision come to life in their homes."

Modern Residential Elevators: More Than a Luxury—A Necessity for Inclusive Living

Gone are the days when elevators were reserved for skyscrapers or luxury hotels. In modern Saudi Arabia, as cities expand and residential buildings grow taller, elevators have become a cornerstone of inclusive, accessible living. For families with elderly members, people with mobility challenges, or busy parents juggling groceries and children, a reliable elevator isn't just convenient—it's life-changing. Coloria's residential elevators are designed with this reality in mind: safe, quiet, energy-efficient, and tailored to fit the unique needs of Saudi homes.

Take, for example, the "Al-Nour" elevator series, a bestseller in Riyadh and Jeddah. Compact enough for townhouses yet robust enough for mid-rise buildings, it features a space-saving design, smart touch controls, and emergency backup systems—critical in a region where power stability is a priority. But what truly sets it apart is its whole-house customization potential. "A family in Jeddah might want a gold-accented elevator to match their marble floors," explains Lina Hassan, Coloria's Product Design Lead. "Another in Dammam might need a wheelchair-accessible model with extra-wide doors. We don't just sell elevators; we design them to feel like part of the home."

This focus on customization aligns with Coloria's broader one-stop architectural solution provider promise. When a developer partners with Coloria for a residential project, they're not just getting elevators—they're getting a team that coordinates with flooring suppliers, kitchen appliance experts, and even smart home tech integrators. "Imagine building a luxury villa," says Hassan. "The elevator needs to sync with the home's lighting system, match the wood grain of the custom furniture, and even work with the solar panels on the roof. We handle all that, so the developer can focus on creating great living spaces."

Building Local Talent: How Coloria's Elevator Division is Growing Saudi Careers

For Coloria, supporting Saudi 2030 Vision isn't just about meeting quotas—it's about investing in people. The company's elevator division has become a hub for nurturing local talent, from fresh engineering graduates to experienced technicians. "When we first started in Saudi Arabia, most elevator technicians were imported," recalls Al-Mansoori. "Today, 75% of our installation and maintenance team are Saudi nationals. That's not by accident—it's by design."

Coloria's "Elevate Saudi Talent" program is a cornerstone of this effort. Launched in 2018, the initiative partners with local technical colleges to offer scholarships, on-the-job training, and mentorship programs. Participants spend six months learning elevator mechanics, safety protocols, and customer service before joining project teams. "I was studying mechanical engineering at King Saud University when I heard about the program," says Ahmed Al-Zahrani, now a senior elevator technician with Coloria. "I had no idea elevators were so complex—they're like mini-cities with their own electrical systems, hydraulics, and software. Coloria didn't just teach me a job; they gave me a career."

The impact is tangible. In 2024 alone, Coloria's elevator projects in Saudi Arabia created over 200 direct jobs and 500 indirect jobs, from manufacturing parts locally to transporting equipment. For every elevator installed, the company estimates supporting 3-5 local workers—far above the industry average of 1-2. "We track these numbers closely," says Al-Mansoori. "If a project in Riyadh needs 10 elevators, we aim to hire at least 30 local workers for installation, maintenance, and project management. That's how we turn buildings into opportunities."

Sustainability: Green Elevators for a Greener Saudi Arabia

Saudi 2030 Vision doesn't stop at jobs—it's also about building a sustainable future. With global "net-zero" goals and local "green building" regulations on the rise, Coloria's sustainable products division has reimagined what an elevator can be. "An elevator isn't just a machine that moves people—it's a piece of a building's energy ecosystem," says Dr. Amina Khalid, Coloria's Sustainability Director. "Our latest models use regenerative drives that feed energy back into the building's grid when descending, cutting electricity use by up to 30%. For a 20-story residential building, that's savings of over 10,000 kWh per year—enough to power 5 average Saudi homes."

But sustainability goes beyond energy efficiency. Coloria's elevators are built with recycled steel and low-VOC (volatile organic compound) paints, reducing their carbon footprint from manufacturing to installation. Even the packaging is 100% recyclable—a small detail that adds up when shipping hundreds of units across the kingdom. "We once had a client in Jeddah who was hesitant about the cost of a 'green elevator,'" Khalid laughs. "Six months later, they called to say their energy bill had dropped so much, the upgrade paid for itself. Sustainability isn't just good for the planet—it's good for business."

This focus on green tech has made Coloria a go-to partner for Saudi Arabia's growing number of LEED-certified residential projects. In 2023, the company supplied elevators for "Green Heights," a 30-building complex in Riyadh that aims to be the kingdom's first carbon-neutral residential development. "They needed elevators that could integrate with their solar panels and smart grid," says Khalid. "Our team worked with their engineers for months to design a system that uses solar power during the day and battery storage at night. Today, those elevators run almost entirely on renewable energy."

From Vision to Reality: A Case Study in Riyadh's Al-Madinah District

To truly understand how Coloria's elevators support Saudi 2030 Vision, look no further than Al-Madinah District, a sprawling residential development in north Riyadh. When the project broke ground in 2022, developers faced a challenge: how to build 500 apartments that were accessible, sustainable, and aligned with 2030's localization goals. Enter Coloria.

"We didn't just pitch elevators," says Al-Mansoori. "We pitched a one-stop solution . From the solar panels on the roofs to the kitchen appliances, and yes, the elevators—we could handle it all. But the client was most impressed by our commitment to local talent." Coloria promised to hire 80% local workers for the project, train 50 new technicians, and source 30% of elevator parts from Saudi manufacturers.

Two years later, Al-Madinah District is home to over 2,000 residents—and 25 Coloria elevators. Each elevator is custom-designed: some with sleek glass walls to let in natural light, others with child-safe sensors for family-friendly units. But the real success story is in the numbers: 120 local workers were employed during construction, 35 of whom now have full-time roles with Coloria. "One of our technicians, Fatima Al-Shehri, was a stay-at-home mom before this project," says Al-Mansoori. "She joined as an apprentice, learned the trade, and now leads a team of five. That's 2030 Vision in action."

Residents are equally thrilled. "The elevator is so quiet, I forget it's there—until I need to carry groceries up to the 15th floor," jokes Omar Al-Hajj, a father of three who lives in Al-Madinah. "And knowing it was built by Saudis, for Saudis? That makes me proud to call this place home."

Looking Ahead: Coloria's Vision for Saudi Arabia's Future

As Saudi Arabia marches toward 2030, Coloria shows no signs of slowing down. The company recently announced plans to expand its Riyadh-based elevator manufacturing facility, doubling production capacity and creating 150 new jobs by 2026. "We're also investing in smart elevator tech," says Hassan. "Imagine an elevator that recognizes your face, adjusts the temperature to your preference, and even reminds you to pick up groceries on the way down. That's the future we're building."

But for Coloria, success isn't just about growth—it's about legacy. "When I walk through Al-Madinah District and see families using elevators we installed, or meet technicians we trained, I know we're doing more than selling building materials," says Al-Mansoori. "We're helping Saudi Arabia build a future where every home is accessible, every job is local, and every building is sustainable. That's the Coloria promise."

In the end, Coloria's modern residential elevators are more than a product—they're a bridge between today's needs and tomorrow's vision. For Saudi families, they mean convenience and pride. For local workers, they mean opportunity and growth. And for the kingdom, they mean one step closer to a future where "Made in Saudi" is a symbol of innovation, inclusion, and progress.