Coloria Cables Wholesale: Competitive Rates for Commercial Projects

Release time : December 30 2025

Powering commercial excellence with reliable, sustainable, and cost-effective cable solutions—because every project deserves a partner that delivers more than just products.

More Than a Supplier: Your Commercial Project Partner

When it comes to commercial construction, the difference between a project that meets deadlines and one that exceeds expectations often lies in the strength of your supply chain. For electrical systems—the backbone of any modern commercial space—choosing the right cable supplier isn't just about ticking a box on a procurement list. It's about finding a partner who understands the unique demands of your project, from tight timelines to strict safety standards, and delivers solutions that keep your vision on track.

At Coloria, we've spent decades building more than just a catalog of products. As a global one-stop architectural solution provider with deep roots in Saudi Arabia and a commitment to sustainable building practices, we've redefined what it means to be a building materials supplier. Our cable wholesale division is a testament to this mission: combining industry-leading quality, competitive pricing, and localized support to power commercial projects across the Middle East and beyond.

Why Coloria Leads the Way in Commercial Cable Solutions

Commercial projects—whether hospitals, shopping malls, office towers, or hotels—demand cables that don't just transmit electricity, but ensure safety, efficiency, and longevity. Here's why contractors, architects, and project managers across Saudi Arabia and the globe trust Coloria for their cable needs:

Decades of Local Expertise, Global Standards

With a dedicated in Saudi Arabia and a team boasting decades of experience in the Middle Eastern market, we don't just sell cables—we understand the unique challenges of building in this region. From extreme temperature resilience to compliance with Saudi building codes (SASO) and international standards (IEC, ISO), our cables are engineered to thrive in local conditions while meeting the strictest global benchmarks.

One-Stop Convenience, Minimized Hassle

Imagine coordinating with multiple suppliers for cables, lighting, electrical fixtures, and other building materials—each with their own lead times, pricing models, and communication styles. It's a recipe for delays and added costs. As a one-stop supplier, Coloria eliminates this complexity. Alongside our premium cables, we offer a full suite of electrical products, from switches and sockets to distribution boxes, allowing you to streamline procurement, reduce administrative overhead, and keep your project timeline intact.

Sustainable Solutions for the Future

Today's commercial projects aren't just about function—they're about responsibility. With Saudi Arabia's 2030 Vision prioritizing sustainability and the global push toward net-zero emissions, green building materials are no longer optional. Our cable range includes low-smoke zero-halogen (LSZH) options, energy-efficient designs, and recycled-material components, aligning with both local sustainability goals and international "" (dual carbon target) trends. Choosing Coloria means building a project that's not just profitable today, but future-proofed for tomorrow.

Our Cable Solutions: Tailored for Commercial Excellence

Every commercial project has unique needs. A hospital requires fire-resistant cables that maintain functionality during emergencies, while a data center demands high-bandwidth cables for seamless connectivity. At Coloria, we don't believe in one-size-fits-all solutions. Our cable portfolio is designed to cater to the diverse demands of commercial construction, with options that balance performance, safety, and cost.

Cable Type	Key Features	Primary Applications	Compliance Standards
Low-Voltage Power Cables	Flexible design, flame-retardant insulation, high conductivity	Office buildings, retail spaces, hotels (general lighting, power outlets)	IEC 60228, SASO 2870
Medium/High-Voltage Cables	Heat-resistant, moisture-proof, suitable for underground/overhead installation	Industrial facilities, large commercial complexes, renewable energy projects	IEC 60502, IEEE 524
Control Cables	Precision signal transmission, EMI shielding, oil-resistant jacket	Hospitals, manufacturing plants, smart building automation systems	IEC 60227, UL 1015
Data & Communication Cables	High bandwidth (Cat6/Cat6A), low latency, future-proofed for 5G/AI integration	Data centers, tech parks, smart offices	ISO/IEC 11801, TIA/EIA 568
Fire-Resistant Cables (LSZH)	Zero halogen emission, self-extinguishing, 3-hour fire survival rating	Hospitals, schools, high-rise buildings (emergency systems, evacuation routes)	EN 50200, BS 7629

But our commitment to customization doesn't stop at standard product lines. For projects with unique specifications—whether cables for large-scale installations or custom-colored jackets for easy system identification—our engineering team works closely with your project stakeholders to develop tailored solutions. We've partnered with clients to deliver specialized cables for iconic Saudi projects, from luxury resorts on the Red Sea coast to state-of-the-art medical facilities in Riyadh, proving that flexibility and quality can go hand in hand.

Real Results: How Coloria Cables Transformed a Riyadh Commercial Hub

In 2024, a leading construction firm in Riyadh approached us with a challenge: a mixed-use commercial complex featuring a shopping mall, office tower, and hotel, with a tight 18-month timeline. The project required over 50 km of cables, including specialized fire-resistant options for the hotel's emergency systems and high-voltage cables for the mall's energy-intensive lighting and HVAC setup.

By leveraging our local warehouse in Jeddah, we reduced lead times by 40% compared to international suppliers, ensuring materials arrived exactly when the electrical subcontractor needed them. Our team also provided on-site technical support, helping the client optimize cable routing to minimize waste and improve installation efficiency. The result? The project was completed 2 months ahead of schedule, with electrical system costs coming in 15% under budget—proof that the right supplier doesn't just deliver products, but drives project success.

Competitive Rates Without Compromising Quality

We understand that in commercial construction, every riyal counts. That's why we've built our cable wholesale model around transparency and value. By sourcing materials directly from trusted manufacturers and leveraging our global purchasing power, we eliminate unnecessary middlemen, passing savings directly to our clients. Our volume-based pricing tiers mean that whether you're working on a small retail fit-out or a mega-scale commercial development, you'll always get rates that align with your budget.

But don't just take our word for it. Compare us to traditional suppliers, and the difference becomes clear:

Factor	Traditional Suppliers	Coloria Wholesale
Pricing Structure	Fixed rates with minimal discounts for bulk orders	Tiered pricing based on project size; up to 20% savings for large-scale orders
Lead Times	4-6 weeks for standard cables; longer for custom orders	2-3 weeks for standard cables; 3-4 weeks for custom solutions (local stock availability)
Additional Costs	Hidden fees for delivery, technical support, or after-sales service	Transparent pricing with free delivery on orders over 10,000 SAR; complimentary technical
Sustainability Options	Limited eco-friendly products, often at a premium	Wide range of sustainable cables at no extra cost compared to conventional options

At Coloria, we believe competitive rates shouldn't mean cutting corners. All our cables undergo rigorous testing in accredited labs, ensuring they meet or exceed international safety standards. From voltage withstand tests to flame propagation assessments, we subject every batch to quality checks that give you peace of mind—because a cable failure isn't just a delay; it's a risk to your project's reputation.

Aligned with Saudi Vision 2030: Building for a Sustainable Future

Saudi Arabia's 2030 Vision isn't just a government initiative—it's a roadmap for building a more prosperous, sustainable, and diversified economy. As a proud partner in this journey, Coloria is committed to supporting the vision's goals of (local employment) and environmental stewardship through our operations.

Our Saudi-based team includes engineers, logistics experts, and customer service professionals who understand the local market's nuances, from regulatory requirements to cultural preferences. By investing in (talent development) and local partnerships, we're not just supplying cables—we're contributing to the growth of Saudi's construction ecosystem.

On the sustainability front, our green building materials, including energy-efficient cables and solar-ready electrical solutions, align with the vision's push for carbon neutrality. Whether you're constructing a LEED-certified office building or a sustainable hotel, our products help you meet green building standards while supporting Saudi's transition to a low-carbon future.

Beyond Delivery: The Coloria Customer Experience

We know that in commercial construction, challenges don't end when the cables arrive on site. That's why our commitment to your project starts long before you place an order and continues long after installation is complete.

Pre-Project Consultation

Our technical team works with your architects and engineers to assess your project's unique needs, recommending cable types, quantities, and routing strategies that optimize performance and cost. We'll even help you navigate local regulations, ensuring your electrical systems comply with Saudi building codes.

Flexible Logistics

With warehouses in Riyadh, Jeddah, and Dammam, we offer just-in-time delivery to minimize on-site storage costs. Need a last-minute order adjustment? Our local teams can often fulfill urgent requests within 48 hours.

After-Sales Support

From installation guidance to warranty claims, our customer service team is available 24/7 to address questions or concerns. We stand behind our products with a 10-year warranty on all cables, giving you confidence in the long-term reliability of your electrical systems.

Ready to Power Your Next Commercial Project?

Commercial construction is about more than bricks and mortar—it's about building spaces that inspire, function, and endure. With Coloria's cable wholesale solutions, you're not just choosing a supplier; you're choosing a partner who shares your commitment to excellence.

Whether you're breaking ground on a new office tower in Riyadh, retrofitting a hospital in Doha, or expanding a retail complex in Dubai, we're here to power your vision with cables that deliver on quality, sustainability, and value. Let's build something exceptional—together.